2DAYSMOOD

The best way to spend $1,000 on employee engagement? Nobody knows.

Door: Robin van der Meulen | februari 20, 2017

For many years now, research on employee engagement shows horrible results, like Gallup’s State of the American Workplace February 2017, reporting 70% of employees not being engaged at work. So how can the numbers be so dramatic for such a long time? Don’t companies invest in it? On the contrary! In the US alone in 2016 companies spent over 600 million dollars on measuring employee engagement. And that’s only measuring. Think of the total investment, from company parties to any other perk that aims to engage employees. It’s incredible.

So why isn’t it working?

Let’s say you have $1,000 to spend on improving engagement in your team. What are you going to do? Organize a dinner for the team? Spend it on improving the office space? Use it for a bonus? All good answers. The problem is that no matter what you choose, you won’t know if it was the right choice, since no one measures the results. Most companies conduct one employee engagement survey a year, at best. But by the time those results are in, the effects of the team dinner are mixed up with everything else that happened during the year and you will have no way to assess your $1,000 investment.

For comparison, let’s say we’re spending $1,000 on Marketing. In any company that I ever worked for there was someone – if not the whole management team – that wanted to know how much sales it brought in. Yet, everyone seems to be ok not knowing what the millions do that are invested in creating a happy and engaged workforce. It puzzles me every time I think about it.

The sooner we all start measuring the employee engagement on a much more frequent basis, the quicker we’ll all learn how we can best invest those billions of Dollars, Euros, Rupees and Wons. And on top of becoming more productive and successful, we will all create more rewarding jobs and happy people as businesses grow.

 

At 2daysmood we developed a weekly 15-second-survey that helps organization to become a great place to work in a fun, effective and measurable manner. Don’t hesitate and start a free trial for your team today!

Cookies op 2DAYSMOOD
Wij en derden gebruiken cookies op onze website. We gebruiken cookies voor statistische, voorkeur en marketing doeleinden. Google Analytics cookies zijn geanonimiseerd. Je kan je voorkeuren wijzigen door op ‘Verander opties’ te klikken. Door op ‘Accepteren’ te klikken accepteer je het gebruik van alle cookies zoals beschreven in onze privacy-statement.
Noodzakelijk
Noodzakelijke cookies helpen een website bruikbaarder te maken, door basisfuncties als paginanavigatie en toegang tot beveiligde gedeelten van de website mogelijk te maken. Zonder deze cookies kan de website niet naar behoren werken.
Voorkeur
Voorkeurscookies zorgen ervoor dat een website informatie kan onthouden die van invloed is op het gedrag en de vormgeving van de website, zoals de taal van uw voorkeur of de regio waar u woont.
Statische
Statistische cookies helpen eigenaren van websites begrijpen hoe bezoekers hun website gebruiken, door anoniem gegevens te verzamelen en te rapporteren.
Marketing
Marketingcookies worden gebruikt om bezoekers te volgen wanneer ze verschillende websites bezoeken. Hun doel is advertenties weergeven die zijn toegesneden op en relevant zijn voor de individuele gebruiker. Deze advertenties worden zo waardevoller voor uitgevers en externe adverteerders.
Verander opties