3. Strategy & goals

Factors of employee engagement

The strategy and goals of an organization are determining factors for employee engagement and job satisfaction. It is important that they are known and understandable. An employee will feel more involved in a company if the strategy and overall goals match the individual goals. Understanding the division of labor and how individual work contributes to the bigger picture are also important.

It is one of the 15 drivers in the scientific Employee Happiness Model®.


Improve employee engagement through the 15 drivers of the Employee Happiness Model

It is important to gain insight into what makes your employees enthusiastic, happy and productive. What are their motives? You can find this out by scanning the 15 factors of engagement. But you can’t do everything at once. So first focus on the theme where you think the most impact can be achieved, simply or quickly!

Strategy & goals, together with the drivers Internal communication, Vision & core values and Reputation & Brand, forms the theme ‘Organization’ in 2DAYSMOOD's Employee Happiness Model and measuring method.


15 drivers of employee happiness and engagement

Leadership, appreciation, work-life balance, ...

• The buttons to turn to increase happiness
• The 15 drivers: Employee Happiness Model
• The scientific basis i.c.w. Utrecht University


Employee Happiness Model > theme organization


This theme is about the core of the organization and how the company uses the same clear communication message and style for all internal and external stakeholders. This message must be coherent, credible and represent the values of the company.

By measuring how satisfied employees are with the four drivers in this theme, you will discover to what extent they feel connected and identify with the organization (and how you can improve this).

See how it works!

  Of the millennials who had worked at 5 or more organizations, 31% said their company had set no goals.

Checklist: how does strategy & goals influence employee engagement?


Positive influences on engagement
  • Aligning individual goals with the overall business strategy
  • Employees who understand how their work affects the overall success of the organization
  • Clarity about resources required for tasks
  • Employees who are confident in their work and feel that they are doing a good job
Negative influences on engagement
  • Uncertainty about tasks and roles (ambiguity about roles)
  • An unclear strategy
  • When the strategy created by the top of the organization does not reach the individual employees.


They are being heard!


Fast and anonymous


More work happiness


Points to improve!

Data driven

Monitor effects


Energetic work climate

Why (HR) directors investigate the 15 drivers

You can see the 15 drivers in the Employee Happiness Model as measurable factors that have a negative or positive impact on employee happiness and engagement. By increasing satisfaction with these factors, you can improve stress, vitality, productivity and employee turnover!

Within your own team(s), you can check how the drivers are doing, via our fast measuring method. You will work data-driven: through an analysis of satisfaction and importance, you discover where you can make impact immediately.

Leverage the science

Profit from happiness

50% more motivation

Happy and engaged employees are 50% more motivated to do their work

180% more energy

Engaged employees have 180% more energy during work

80% decrease in burnouts

Focusing on happiness and well-being in teams leads to 80% fewer burnouts

Free quick scan and advice

Do you want to increase happiness in your team or organization? Collect feedback on a specific subject? Monitor stress and satisfaction in real-time? Or do you need a baseline survey to get insight in the strengths and risks of your working climate?

We are happy to help with your specific challenge, using:

  • Our expertise, experience and energy!
  • Data from your teams (via a quick scan)
  1. Leave your details here so we can get in touch
  2. We will discuss your challenges and give advice
  3. After a live demo we will propose a starting plan

Questions for our strategic happiness expert?


Dr. Marvin Deitz


+1 877 560 5790

Get in touch!

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