4. Reputation and brand
Factors of employee engagement
Reputation and brand are determining factors for employee engagement and job satisfaction. Reputation describes the impression internal and external stakeholders have of an organization. This impression is based on the behavior of the organization in the past and in the future. Through its brand, the organization can paint a positive image associated with trust, quality and customer satisfaction.
They are one of the 15 drivers in the scientific Employee Happiness Model®.
Improve employee engagement through the 15 drivers of the Employee Happiness Model
It is important to gain insight into what makes your employees enthusiastic, happy and productive. What are their motives? You can find this out by scanning the 15 factors of engagement. But you can’t do everything at once. So first focus on the theme where you think the most impact can be achieved, simply or quickly!
Reputation & brand, together with the drivers Internal communication, Vision & core values and Strategy & goals, forms the theme ‘Organization’ in 2DAYSMOOD's Employee Happiness Model and measuring method.
15 drivers of employee happiness and engagement
Leadership, appreciation, work-life balance, ...
• The buttons to turn to increase happiness
• The 15 drivers: Employee Happiness Model
• The scientific basis i.c.w. Utrecht University
Employee Happiness Model > theme organization
This theme is about the core of the organization and how the company uses the same clear communication message and style for all internal and external stakeholders. This message must be coherent, credible and represent the values of the company.
By measuring how satisfied employees are with the four drivers in this theme, you will discover to what extent they feel connected and identify with the organization (and how you can improve this).
Checklist: how does reputation and brand influence employee engagement?
Positive influences on engagement
- General identification with the brand
- Focus on the customer and the way in which the organization prioritizes customer needs
- A professional recruitment process
- Meaningful, social and sustainable initiatives of the company
- External reputation and its appearance in social media
Negative influences on engagement
- Negative media reports
- Negative feedback from customers and stakeholders
- Negative feedback from applicants
- Colleagues who talk about the organization in a negative way
AttentionThey are being heard!
FeedbackFast and anonymous
PerspectiveMore work happiness
InsightPoints to improve!
Data drivenMonitor effects
ResultsEnergetic work climate
Why (HR) directors investigate the 15 drivers
You can see the 15 drivers in the Employee Happiness Model as measurable factors that have a negative or positive impact on employee happiness and engagement. By increasing satisfaction with these factors, you can improve stress, vitality, productivity and employee turnover!
Within your own team(s), you can check how the drivers are doing, via our fast measuring method. You will work data-driven: through an analysis of satisfaction and importance, you discover where you can make impact immediately.
Leverage the science
Profit from happiness
An average company with 250 employees saves $200,000 annually through happiness
Sales teams who are highly engaged perform better by 37%
Excitement and engagement in teams increases innovation power significantly
Always the employee survey that suits you.
Do you want to increase happiness in your teams? Collect feedback on a specific subject? Monitor stress in real-time? Or do you need a baseline survey to get insight in the drivers of your culture?
We are happy to help with your specific challenge, using:
- Our expertise, experience and energy!
- A demo of our tool (if you like)
- The opportunity to try it for free
- Or enjoy reading our brochure
Questions for our strategic happiness expert?
Dr. Marvin Deitz
+1 877 560 5790