4. Reputation and brand

Factors of employee engagement

Reputation and brand are determining factors for employee engagement and job satisfaction. Reputation describes the impression internal and external stakeholders have of an organization. This impression is based on the behavior of the organization in the past and in the future. Through its brand, the organization can paint a positive image associated with trust, quality and customer satisfaction.

They are one of the 15 drivers in the scientific Employee Happiness Model®.


Improve employee engagement through the 15 drivers of the Employee Happiness Model

It is important to gain insight into what makes your employees enthusiastic, happy and productive. What are their motives? You can find this out by scanning the 15 factors of engagement. But you can’t do everything at once. So first focus on the theme where you think the most impact can be achieved, simply or quickly!

Reputation & brand, together with the drivers Internal communication, Vision & core values and Strategy & goals, forms the theme ‘Organization’ in 2DAYSMOOD's Employee Happiness Model and measuring method.


15 drivers of employee happiness and engagement

Leadership, appreciation, work-life balance, ...

• The buttons to turn to increase happiness
• The 15 drivers: Employee Happiness Model
• The scientific basis i.c.w. Utrecht University


Employee Happiness Model > theme organization


This theme is about the core of the organization and how the company uses the same clear communication message and style for all internal and external stakeholders. This message must be coherent, credible and represent the values of the company.

By measuring how satisfied employees are with the four drivers in this theme, you will discover to what extent they feel connected and identify with the organization (and how you can improve this).

See how it works!

  86% of employees do not want to keep working for or apply to a company with a bad reputation among former employees or the general public.
(Randstad USA, 2017)

Checklist: how does reputation and brand influence employee engagement?


Positive influences on engagement
  • General identification with the brand
  • Focus on the customer and the way in which the organization prioritizes customer needs
  • A professional recruitment process
  • Meaningful, social and sustainable initiatives of the company
  • External reputation and its appearance in social media
Negative influences on engagement
  • Negative media reports
  • Negative feedback from customers and stakeholders
  • Negative feedback from applicants
  • Colleagues who talk about the organization in a negative way


They are being heard!


Fast and anonymous


More work happiness


Points to improve!

Data driven

Monitor effects


Energetic work climate

Why (HR) directors investigate the 15 drivers

You can see the 15 drivers in the Employee Happiness Model as measurable factors that have a negative or positive impact on employee happiness and engagement. By increasing satisfaction with these factors, you can improve stress, vitality, productivity and employee turnover!

Within your own team(s), you can check how the drivers are doing, via our fast measuring method. You will work data-driven: through an analysis of satisfaction and importance, you discover where you can make impact immediately.

Leverage the science

Profit from happiness

savings absenteeism + turnover

An average company with 250 employees saves $200,000 annually through happiness

37% more sales success

Sales teams who are highly engaged perform better by 37%

300% more innovation

Excitement and engagement in teams increases innovation power significantly

Free quick scan and advice

Do you want to increase happiness in your team or organization? Collect feedback on a specific subject? Monitor stress and satisfaction in real-time? Or do you need a baseline survey to get insight in the strengths and risks of your working climate?

We are happy to help with your specific challenge, using:

  • Our expertise, experience and energy!
  • Data from your teams (via a quick scan)
  1. Leave your details here so we can get in touch
  2. We will discuss your challenges and give advice
  3. After a live demo we will propose a starting plan

Questions for our strategic happiness expert?


Dr. Marvin Deitz


+1 877 560 5790

Get in touch!

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