As mentioned in my previous blog post – there are a lot of things you can ‘just do’ to increase employee engagement, but it’s not easy to create a system of engagement. One where you engage employees more and more in an efficient and effective manner.

So why is it so hard?

First and foremost, the problem is that the engagement of an employee is not a physical matter you can change. If you compare a system of engagement with, for example, an IT system, it’s obvious. If an IT system requires a different output or result, you change the program responsible for it. Than test the change and you’re good to go. When influencing employee engagement, you have no such option. All you can do is to change the environment in order to create the change you need. So that is what you do. You hold an even better company event, create a fun day in the office or perhaps you improve the work environment with beautiful art. And then what? How do you know if it worked to increase engagement? And to what extend? You will only know if you measure adequately to do such assessment.

Yearly employee engagement survey

Most companies conduct one employee engagement survey a year, at best. But by the time those results are in, the effects of one action are mixed up with everything else that happened during the year and you will have no way to assess your employee engagement investment. To create a system of engagement, you need to be able to conduct experiments. Than review the results and continuously improve the effectiveness of your investments in employee engagement. You absolutely need a short-cycled employee engagement survey. As soon as you have weekly insight in employee engagement in every team, you will be able to isolate the impact of individual events and changes in the organization. Consequently, you will learn what works, and what doesn’t. What is contributing to engagement, and what’s hurting it.

“If you do what you always did, you will get what you always got.”

For many years now, research on employee engagement shows horrible results, like Gallup’s State of the American Workplace, reporting 70% of employees being not engaged at work. So, I bet you can guess by now how this is possible. Measuring once a year is not functional. It will not help you to get to know your organization or understand needed actions. You will end up discussing the results endlessly to agree the root causes of the results. And you are likely to hear what you always heard.  Do what you always did and then get what you always got. For comparison, let’s say we’re investing Marketing. In any company that I ever worked for there was someone – if not the whole management team – that wanted to know for every investment how much turnover it brought in. Yet, everyone seems to be ok not knowing what the millions do that are invested in creating a happy and engaged workforce.

It puzzles me

It puzzles me every time I think about it. If you are looking for a convincing case. One that shows that a cycle of experimentation and measurement can help you to reach places you couldn’t reach before, I got just the one for you – the Wright brothers. Their competition had more money, more people and a much bigger network. But it was the Wright brothers who, through their process and their passion, made the first manned flight in the history of mankind. Are you able to reach goals you never thought were possible? You bet. The sooner you start measuring the employee engagement on a much more frequent basis, the quicker you’ll learn how to become more effective in engaging employees. And on top of becoming more productive and successful, you will create more rewarding jobs and happy people as businesses grow.

Cookies op 2DAYSMOOD
Wij en derden gebruiken cookies op onze website. We gebruiken cookies voor statistische, voorkeur en marketing doeleinden. Google Analytics cookies zijn geanonimiseerd. Je kan je voorkeuren wijzigen door op ‘Verander opties’ te klikken. Door op ‘Accepteren’ te klikken accepteer je het gebruik van alle cookies zoals beschreven in onze privacy-statement.
Noodzakelijke cookies helpen een website bruikbaarder te maken, door basisfuncties als paginanavigatie en toegang tot beveiligde gedeelten van de website mogelijk te maken. Zonder deze cookies kan de website niet naar behoren werken.
Voorkeurscookies zorgen ervoor dat een website informatie kan onthouden die van invloed is op het gedrag en de vormgeving van de website, zoals de taal van uw voorkeur of de regio waar u woont.
Statistische cookies helpen eigenaren van websites begrijpen hoe bezoekers hun website gebruiken, door anoniem gegevens te verzamelen en te rapporteren.
Marketingcookies worden gebruikt om bezoekers te volgen wanneer ze verschillende websites bezoeken. Hun doel is advertenties weergeven die zijn toegesneden op en relevant zijn voor de individuele gebruiker. Deze advertenties worden zo waardevoller voor uitgevers en externe adverteerders.
Verander opties