Factors of Engagement: 3. Strategy and Goal alignment

For employees, Strategy & Goal Alignment is a determining factor in their level of engagement and job satisfaction. It is particularly important that strategies and goals are known and understandable. An employee will feel more attracted to an employer when the business strategy and general objectives match their individual objectives. Clarity about the division of tasks and understanding how individual work contributes to the bigger picture are also important.

It is one of the 15 drivers in the scientific Employee Happiness Model®.

Improve employee engagement through drivers

It is important to gain insight into what makes your employees enthusiastic, happy and productive. What are their motives? You can find this out by scanning the 15 factors of engagement. But you can’t do everything at once. So first focus on the theme where you think the most impact can be achieved, simply or quickly!



Of the Millennials who had worked at 5 or more organizations, 31% said their company had no goals.

(O.C. Tanner)

Employee Happiness Model > Theme Organization > Strategy and Goals

Strategy & Goals, together with the drivers Internal Communication, Vision & Core Values and Reputation & Brand, form the theme ‘Organization’ in the Employee Happiness Model and the measuring method of 2DAYSMOOD.

This theme is about the core of the organization and how the company uses the same clear communication message and style for all internal and external stakeholders. This message must be coherent, credible and represent the values of the company. By finding out how employees think about the four drivers in this theme, you will discover to what extent they feel connected and identify with the organization (and how you can improve this).

The EHM consists of four themes: Organization, People, Work and Wellbeing. Curious about the other themes and drivers? Download the whitepaper

Checklist: How do Strategy & Goals influence engagement?

Positive influences on employee engagement

  • Aligning the individual goals with the general business strategy
  • Employees who understand how their work affects the overall success of the organization
  • Clarity about required resources for tasks
  • Employees who are confident in their work and feel that they are doing well

Negative influences on employee engagement

  • Uncertainty about tasks and roles (ambiguity about roles)
  • An unclear strategy
  • When the strategy created by the top of the organization does not reach the individual employees.

Why (HR) directors investigate the 15 drivers

You can see the 15 drivers in the Employee Happiness Model as measurable variables that have a negative or positive impact on employee happiness and involvement. By increasing satisfaction with these variables, you can improve stress, vitality, productivity and employee turnover!

In your own organization or team you can monitor the status of the drivers, quickly and easily, by using our realtime measuring method and 15 second survey. In this way, you will discover through a smart analysis of satisfaction and importance, where you can take specific and data-driven action.

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